Atlanta, GA

NPR Hates "Scrum" . . . but let me tell you why


  • Submitted: Fri, 2016-07-15 21:53
  • Updated: Tue, 2016-07-19 04:59
Presenter: McCaul Baggett
  • Topic: People
  • Type: 5 Minute Lightning Talk

In National Public Radio’s newsroom, Scrum is a dirty word. Whenever reporters heard "scrum" their eyes would glaze over and you could see them tune out. I wasn't sure why, because our digital media group and some specialized teams in the newsroom had been using Scrum to great effect. So, when I was asked to help organize a large project with one of our non-Scrum news desks, I was wary. Fast forward one year, and the accolades continue to roll in for the project I supported. The project has been heralded as one of NPR's most successful long-form initiatives to date. The stories drove more traffic to and gained more public attention than many similar efforts. When asked how and why this project was so successful, my colleagues pointed to Scrum as one of the reasons. Here's the story of how it all went down . . .


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Phillip Rogers
Kim Bryant
McCaul Baggett
Tracie Davis
Camille Salas