Atlanta, GA

You Are Not The Customer


  • Submitted: Mon, 2016-06-13 20:56
  • Updated: Mon, 2016-06-13 20:56
Presenter: Tomas Kejzlar
  • Topic: Process
  • Type: 5 Minute Lightning Talk

As software developers and product managers and owners, how many times have we built features for ourselves instead of for our customers? How many times have we pursued the latest technological bells and whistles instead of thinking why do our customers use what we are building? Very often, we mask our own ideas behind those of our customers and deliver new features in our products in order to make them look "cool" in our community instead of in order to truly satisfy our real customers and make their life easier and happier. So, it's time to bring some science back to computer science and focus on real customer needs and how to solve them, not on our own wishes or interpretations.


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Tomas Kejzlar
Eric Schipper